Advertiser/Client: Intuit Canada Campaign: SnapTax – 2005 Tax Year Idea: Intuit Canada needed to convince young Canadians (18-34) who have traditionally filed their taxes manually to take their tax prep online. Despite buying music and books on the Internet, most in the target audience hadn't considered preparing and filing their straightforward tax returns using Intuit’s new SnapTax product. The campaign treats tax filing in a fun and engaging way – something sorely missing from the product category. The new icon for SnapTax was first introduced in national print ads in a metro commuter newspaper where the edgy antics of an evil origami character wouldn’t seem out of place. From there, we breathed life – and even more mischief - into the origami monster in full-motion media billboards in metro subway stations and online with a clever banner execution. The highly entertaining and engaging concept reminds young adults that filing with SnapTax is simpler, faster and more accurate online. Online is good. Paper is evil. Banner: Full-Motion Subway Billboard 728x90 Banner Ad on Dose.ca