Advertiser/Client: Simply Audiobooks Campaign: Channels Channels Everywhere Idea: Everyday, people across North America are forced to spend hours on end partaking in the mind numbing activity known affectionately as, "the commute". For these unfortunate souls, there are few options available to help pass this wasted time. Most listen to the radio as a last resort. But judging from some of the things we've heard on the air lately, even the radio folks themselves have finally come to the same conclusion - there's got to be something better out there! Using an interactive car radio interface, consumers can move around the dial to four different radio stations, each representative of a popular radio format. As the on-air broadcast plays, consumers hear a dramatic recreation of what the average radio station subjects them to on a daily basis. By poking fun at what passes for entertainment we remind the consumer that radio does, in this respect, suck. When the consumer loads the CD into the slot, Simply Audiobooks comes to the rescue with a great introductory trial offer. Banner: 300x250