Advertiser/Client: Interactive Advertising Bureau of Canada Campaign: It's Big & It Works Idea: They’ve heard the rumours. They’ve seen other people doing it. They know they probably should be doing it themselves. Heck, they might even really like it. But before marketing managers and media buyers can feel comfortable breaking the mold of their traditional media plans – and ultimately adding more online advertising to the mix – they’re gonna need proof first. And here it is. Delivered within an online ad. How’s that for proof? Banner: 300x250 300x250