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Advertiser/Client:
QTG Pepsi Cola Canada
Campaign:
Gatorade.ca
Website:
Before a game of street hockey can begin, everyone has to throw their
stick into a pile and divide up the teams. Gatorade taps into this unique
characteristic of hockey by creating an interactive experience where the
consumer can also throw a hockey stick on the pile.
By adding their stick to the pile the consumer enters a contest where
they can win 1 of 30 autographed Sidney Crosby hockey sticks. Following
that, the site demonstrates why Gatorade works, where it originated
from, what it does for the hockey community and who loves drinking it.
Target Audience:
Canadian competitors (13-24) who give everything they have when they
compete. All athletic competitors share the will to win – this
is about having a commitment, not just to take part, not just to try
hard, but to give it all you’ve got. For Canadians, this mentality
comes to life in hockey and Canadian athletes.
Banner:
Every day for 30 days in May, Gatorade gave away an autographed Sidney
Crosby hockey stick. The banner plays off the simple idea of getting
Sidney’s stick.
Email:
The email gets into the head of the truly competitive hockey player
by asking them “if they have what it takes” to win an autographed
Sidney Crosby hockey stick. The reader is offered 2 choices to prove
they “have what it takes”. The right choice links them to
the website where they are entered into the contest. The wrong choice
sends them to…well…see for yourself.
Website: www.gatorade.ca
Banner: 400x400 Sidney's
Stick
Email: English
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