Advertiser/Client: Energizer Campaign: Lithium The Idea We created "A Walk in the Park", a mini-movie using a stop-motion type of animation with a 100s of photographs. The photos told a day in the life story of a photographer, as he went on an adventure through the city. Throughout the animation, the photographer encountered specific events which triggered specific claims about the batteries. The user was enticed to learn more about that claim or continue with the story (eg. When looking inside an ice cream cart, the user was informed that the batteries perform well even in extreme temperatures.). In addition to the claims, we layered in a contest to encourage users to explore the entire mini-movie. The Energizer bunny was hidden in scenes throughout the mini-movie. Each time the user spotted one, the user was given a ballot into a contest where we gave away high tech gadgets that used AA and AAA batteries. Website: www.energizerlithium.ca